Social Media: Basics

By Erin, 16 December, 2020

What to Post

How to Use Hashtags
When to Post
How Often to Post
Posting Ideas (Sharing, Quotes, Trends, Holidays)
Examples, Sink into the Rabbit Hole
Where to Find Unanchor & Your Fellow Writers Online

What to Post

Posting about your itinerary can be simple. It doesn’t need to be salesy at all. 

The goal is to add value by sharing helpful info or inspiring a desire to travel to your featured location, not sell something. You don’t even need to mention your guide explicitly (though it doesn't hurt to every once in a while). Curious or interested people will click the link if you include one or if you put a link in your profile bio or elsewhere.

  • Share a Photo:  This is #1! Visual posts receive the most interaction and create the most engagement. Make sure your picture is clear. No blurry photos! 
  • Write a Caption: Keep it short & simple or longer by including your experience at the location & tips for travel.
  • Post a Link:  Link your itinerary on or on Amazon.

Photos: How to Take Your Own Photos

Your own photos are always best. Make sure they are high quality. Thankfully, technology has made it easy to take good photos.

The basics include making sure the photo is clear, hold still and take your time, the horizon is horizontal (no crooked sunsets please), and as a bonus use the rule of thirds (the main subject of the photo should be at 1/3 of the photo not in the middle). Have fun and experiment with looking at the world from a different angle. If you need some tips on how to take good photos, check out these guides:

Photos: Where to Find Photos Online

Don't steal other peoples photos. Copyright laws are there for a purpose. Luckily, stock photos are readily available and don't require attribution to the photographer.

Here are a couple of our favorite stock photo websites:

Note: If you have the time, it's always nice  to attribute the photographer, but it's not required. We've sometimes seen the photographer stop by and like our posts!

You can find photos elsewhere online, but always be careful about attribution. You often need to have express permission from the photographer in addition to giving credit, so be cautious. If in doubt, contact the photographer and ask.

How to Use Hashtags

Hashtags are an easy way to search and find posts on a certain topic. It's always a good idea to add at least 3 or 4; #unanchors, #travel, the location like #paris, and something relevant to the photo like #sunset are always good choices. There are some tricks that you can use, which we'll explain in our advanced social media guides.

When to Post

To keep people engaged, post consistently (this does not necessarily mean frequently). For example, posting 2-3 times throughout a week is better than posting 2-3 times in one day then not posting again for a couple weeks. It's always better to start slow and then build up the quantity and frequency over time. This will help keep you from feeling overwhelmed.

How Often to Post

Posting consistently is most important. But, here are some basic guidelines that could be helpful as a goal, though not rules by any means:

  • Twitter: 1-5 times a day
  • Instagram: 1-2 times a day
  • Facebook: 1-5 times a day
  • Pinterest: 1 time a day

If you are just starting out and building your audience then aiming for those numbers per week, instead of per day, may be more beneficial and achievable for you. Again, posting consistently is more important than posting frequently so don't sweat it!

Posting Ideas

Sharing: An easy and fast way to post something is to share someone else's post (another Unanchor writer, travel website, travel blogger, etc). Twitter (retweet) and Facebook (share) have built in buttons to easily do this and they're usually next to the like button on a post.

If you share someone's post, it's always nice to also like it (usually done by clicking a heart icon, thumbs up, or similar).

Note: Instagram doesn't make it as easy to share but it is still possible, we'll explain more in our Instagram Advanced Guide.


Sharing a quote or quote card (photo with a quote on top of it) is another fast and easy way to post something.

  • BrainyQuote
  • Goodreads
  • Search Google for "travel quotes" to find other websites with lists of quotes.
  • Don't forget the quote cards we've created for you to use as well.
    • Want to create your own quote card, you can use a tool like Canva or any number of other available apps. 

Note: Always be sure to attribute the quote to the proper person, if known.


Most days of the week also have a hashtag theme you can capitalize on. Don't forget to use the hashtag when you post so others can find your post. 

Here are a few to get you started:

#MotivationMonday #TravelTuesday #TipTuesday #WanderlustWednesday #WednesdayWisdom #ThrowbackThursday (or more commonly #tbt) #FlashbackFriday (or more commonly #fbf) #SaturdayShenanigans #SundayFunday


Holidays can be a fun, unique, and easy way to come up with something to post about. There are large well-known holidays but there are also lots of strange and unusual ones as well. Do a quick Google search and you may be surprised to see what comes up.

Similarly, if there is a big event or conference in your city, there may be a hashtag you can use. You might be able to find a way you can share that you have a guide with attendees or people in town for the event.

Examples, Sink into the Rabbit Hole

Sink into the rabbit hole of social media travel brands, bloggers, and travelers to find examples of social media sights that are grabbing attention; what are they posting, what hashtags are they using, what content are they creating. What about their post made you stop and dig deeper, was it an eye catching photo, how did they grab your attention, when are they posting, what are they posting. you'll be surprised what you learn. Use what you learn and apply it to your own posts.

Lots of large travel brand examples: The Winners of Skifties 2015 Social Media Awards for Travel Brands

Where to Find Unanchor & Your Fellow Writers Online

Feel free to browse our posts and your fellow writers posts, noting what posts have received good engagement (likes/comments/shares) and use them as a model for what you could do.

Instagram 101: Not on Instagram yet but want to get started? Here's a quick how to guide to making your first Instagram post. Pro tip: When setting up your profile, if you don't have a website, link to your Unanchor itinerary! (Note: The guide shows the setup on an Android phone but it should be very similar options to an iPhone.)