Social Media: Beyond the Basics

By Erin, 16 December, 2020

Social Media Platforms:

TWITTER

What you'll learn about in this guide:

Note: Don't forget to check out the social media posting basics for simple quick tips on using Twitter (what to post, how to post, where to find photos, etc).

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Profile

Quick tips on what to include:

  • A real photo of you is best. People connect with people.
  • Include your location.
  • A bit about you professionally. A bit about you personally. Be creative/fun/interesting.
  • If you don't have a website or other link in your profile, link to your Unanchor guide!
  • Add a banner photo. It is a great place to inspire travel. Unsplash and Pixabay are good sources of free photos, search for panoramas or zoomed out shots for the best fit.

For fun or maybe helpful too, play with the Twitter Bio Generator.

Hashtags

  • Use 1-3 max. 2 is probably best: 1 with the location (#London, #Paris, #NYC) and 1 with something travel related (#travel, #beach, #TravelTuesday) or a trending topic.
  • Watch the trending topics and hashtags in the Twitter sidebar and capitalize on them by using one when it's relevant.
  • For more hashtag ideas, visit Hashtagify and enter in a hashtag to see what other similar hashtags people are using.

Tagging Location

Adding the location of the photo allows anyone else in the area or searching the area to find your post. This option is usually a map pin (upside down teardrop) icon that's found near the camera icon to add photos. 

Tagging People/Businesses

Tag people or businesses related to your itinerary or who might be interested in photos you tweet. It's a great way to gain attention of certain people, businesses featured in your itinerary, and people likely to retweet.

  • After you upload a photo, a link will appear under the photo to allow you to tag up to 10 people. Of course you can always tag people within the tweet itself.

Note: This option can only be done when posting live on Twitter itself, not while creating scheduled tweets.

When to Post/Time of Day

There's a lot of differing opinions on when is best, but the general, slightly unhelpful rule is to post when your audience is on Twitter. Test different times and check the results. This will help you determine the best time to post for your audience. If you do a Google search, you may be able to find tools that will track this data for you.

If you would like specific times to start with then 5-6pm is by far the most common, followed by around 12pm-1pm, then 8-9pm or 8-9am. Middle of the night has the least competition so that's always a worthwhile experiment as well. Also, weekends are important days to post.

Scheduling Tweets

Scheduling tweets ahead of time allows you to batch the task of posting to one day a week or month or whenever, instead of going in at the exact time every time you want to post. If you know tweets are already going out, you can focus on interacting and engaging more with your audience.

Twitter has built in tools that allow you to schedule posts if you sign up for Ads. You don't have to actually buy any ads to gain the tweet scheduling option but you might start receiving lots of annoying emails from Twitter trying to get you to use Ads. Alternatively, you can use other tools (some free, some not) to do the scheduling for you, like Tweetdeck, which is owned by Twitter.

Polls

Polls are a free feature built in to Twitter. They allow you to do fun things like post multiple photos and have people vote on their favorite; i.e. hot vs cold, city vs country, beach vs mountains, theme park vs national park, hamburger vs steak, etc.

Note: This option can only be used when posting live on Twitter itself, not while creating scheduled tweets.

Twitter Chats

Twitter chats are scheduled conversations on a specific topic led by a moderator. Everyone participating in the conversation uses the same hashtag so the conversation is easy to follow.

The general format is at least one person as the moderator. A chat usually lasts about an hour. At the beginning you introduce yourself and where you're from. Then approximately every 5-10 minutes the moderator releases a question (Q1, Q2, etc) and you reply with your answer (A1, A2, etc). Don't forget to include the chat hashtag at the end of every tweet you post: this helps everyone following the chat easily see your responses!

Here is a list of travel related chats, when they occur, and the topic.

Chat Pro tips:

  • Use a tool like Tweetdeck to more easily follow along. The tweets can go flying by and it can be difficult to keep up. If you create a column just for the hashtag, it's much easier to keep up.
  • Not sure how a chat works or unsure if you want to participate. Watch a couple happen before participating.

Tweet Ideas

  • Photos are #1! A photo is always best. Add a quick caption. Use a hashtag with the location. Link to your itinerary.
  • Quotes: Bonus points if you also use a photo or create a quote card with the quote on a photo. (Note: We've created some for you to use here.)
  • Retweet (RT) other people's posts. Also, like other people's posts and/or follow them - some will follow you back!
  • Post something relevant to a trending hashtag. #TravelTuesday, #WanderlustWednesday, etc.
  • Share entertaining media. See an entertaining video or news story, share it! Don't forget to tag the person who created it, they might share your tweet!
  • Search the hashtag for your location! Respond to people asking questions about the destination. Or, search "best things to see in X" or similar to find people looking for travel info. You don't need to mention your guide but if it's in your profile and you answer with value, they may come looking to see who you are anyway!
  • Share your writings! Have you written an article or post online, even if it's old, share it, again & again!
  • What are you currently doing? Post about it. In a coffee shop, walking somewhere, your current view, etc - share it. People enjoy insights into a real person.
  • Post a funny photo and say "caption this".
  • Try a poll. If you have an engaged audience that responds, you can try poll questions, or fill-in-the blank ("My least favorite place I've traveled to is _____.").
  • Need more ideas? Go see what kinds of posts others are making or do a Google search for tweet ideas.

Tools

  • Tweet Analytics by Twitter - Information on your top tweet(s), what days see the most engagement, & insights about your audience.
  • Tweetdeck by Twitter - A Twitter dashboard that allows you to schedule tweets and easily follow specific hashtags & people.
  • Hashtagify - Type in a hashtag and see what other similar hashtags people are using.

FACEBOOK

What you'll learn about in this guide:

Note: Don't forget to check out the social media posting basics for simple quick tips on using Facebook (what to post, how to post, where to find photos, etc).

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Profile

If you don't have a website or other link in your profile, link to your Unanchor guide!

Hashtags

Hashtag use on Facebook is not as common as on Twitter and Instagram. Use them at the end of your post, if using them at all.  

Tagging Location

Adding the location of the photo, or at least mentioning it in the photo, allows anyone else in the area or searching the area to find your post. This option is usually a map pin (upside down teardrop) icon that's found under the "Write something..." box next to the emoticon and camera icons. 

Tagging People/Businesses

Tag people or businesses related to your itinerary or who might be interested in your posts. 

  • Tip: Use the @ sign followed by their name. It's a great way to gain the attention of certain people, businesses featured in your itinerary, and people likely to share your post. This can be done by tagging random spots in the photo or in your description.

When to Post/Time of Day

There's a lot of differing opinions on when is best, but the general, slightly unhelpful rule is to post when your audience is on Facebook. Test different times and check the results. This will help you determine the best time to post for your audience. If you do a Google search, you may be able to find tools that will track this data for you.

If you would like specific times to start with then 5-6pm is by far the most common, followed by around 12pm-1pm, then 8-9pm or 8-9am. Middle of the night has the least competition so that's always a worthwhile experiment as well. Also, weekends are important days to post.

Scheduling Posts

Scheduling posts ahead of time allows you to batch the task of posting to one day a week or month or whenever, instead of going in at the exact time every single time you want to post. If you know posts are already going out, you can focus on interacting and engaging more with your audience.

Facebook has a built in tool that allows you to schedule posts if you have a page, otherwise you'll have to use an external tool like Hootsuite, or search Google for other tools available.

Facebook Groups for Promoting Kindle Books

There are Facebook groups that have been created for people to share their Kindle books.

See the PDF link below and sign up now to become a member, as it can take a little time to be approved by an admin. The request will need to come from your personal account, not your page. Also, if you don't want to be flooded with notifications be sure to click on the Notifications box in the lower right corner of the page's banner at the top.

Facebook Groups for Promoting Kindle Books (Click to download PDF)

(Tip: If you would like to temporarily adjust the price of your book for a sale, special promo price and/or to fit the Group's rules, please email us and we're happy to help you out.  Note that it takes a couple days for Amazon to process price change requests.)

Post Ideas

  • Always use a photo. The posts with the most interaction are visual. Add a quick caption, description, story, or tip for the location. Include a link to your itinerary on a separate line at the end.
  • Quotes. Bonus points if you also use a photo or create a quote card with the quote on a photo. (Note: We've created some for you to use here.)
  • Share other pages/people's posts. Also, like other pages/people's posts and/or follow them - some will follow you back!
  • Share content! Have you seen an entertaining video or news story, share it! Don't forget to tag the page/person who created it, they might share your post or mention you!
  • Where are you? Search for your location and respond to people asking questions about the destination. Ideas could be destination guides, cruises, websites/blogs, travel bureaus, etc. You don't need to necessarily mention your guide but if it's in your profile and you answer with value, they may come looking to see who you are anyway!
  • Share your writings! Have you written an article or blog post online, even if it's old, share it, again & again!
  • What are you doing? Post about it. People enjoy insights into a real person: in a coffee shop, walking somewhere, enjoying a scenic or not so scenic view, share it!
  • Post a funny photo and say "caption this".
  • Try a quiz or fill-in-the-blank. If you have an engaged audience that responds, you can try quick/simple to answer questions, or fill-in-the blank , i.e. "My least favorite place I've traveled to is _____." If someone replies, make sure to respond and keep the conversation and engagement going, as well as encourages others to respond!.
  • Go down the rabbit and look at other people's posts. What are other's posting about, see what catches your eye and use this as inspiration. A good Google search for Facebook post ideas is always helpful.

INSTAGRAM

What you'll learn about in this guide:

Note: Don't forget to check out the social media posting basics for simple quick tips on using Instagram (what to post, how to post, where to find photos, etc).

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Bio

You have 150 characters in total. Make them count.

Quick tips on what to include:

  • A picture is not technically part of your bio, but it is the first thing that pops up when people search for you. Pick a photo that helps people connect with your feed.
  • If your username is different from your name, include that in your bio so people can find you.
  • Convey personality. Have fun with this as it provides quick insight into who you are.
  • Include a hashtag. This should be brand unique like #unanchor.
  • Play with emojis. A finger pointing down could point to a link in your bio. That link could take someone to your personal website or link to your Unanchor guide.
  • Use spacing and line breaks. People don't read long paragraphs, they scan for bite size bits of information. Line breaks work to create space, maybe start each line with an emoji. The idea is to draw the eye to each line of content.
  • Write a call to action. Give visitors clear direction. What do you want them to do when on your sight? Click to your webpage, send them to a link to buy your itinerary, etc.

Hootesuite provides great ideas for creating a fun and engaging bio.

Hashtags

  • Use 1-3 max. 2 is probably best: 1 with the location (#London, #Paris, #NYC) and 1 with something travel related (#travel, #beach, #TravelTuesday) or a trending topic.
  • Watch the trending topics and hashtags in the Twitter sidebar and capitalize on them by using one when it's relevant.
  • For more hashtag ideas, visit Hashtagify and enter in a hashtag to see what other similar hashtags people are using.

Tagging Location

Adding the location of the photo allows anyone else in the area or searching the area to find your post. This option is usually a map pin (upside down teardrop) icon that's found near the camera icon to add photos. 

Tagging People/Businesses

Tag people or businesses related to your itinerary or who might be interested in photos you tweet. It's a great way to gain attention of certain people, businesses featured in your itinerary, and people likely to retweet.

  • After you upload a photo, a link will appear under the photo to allow you to tag up to 10 people. Of course you can always tag people within the tweet itself.

Note: This option can only be done when posting live on Twitter itself, not while creating scheduled tweets.

When to Post/Time of Day

There's a lot of differing opinions on when is best, but the general, slightly unhelpful rule is to post when your audience is on Twitter. Test different times and check the results. This will help you determine the best time to post for your audience. If you do a Google search, you may be able to find tools that will track this data for you.

If you would like specific times to start with then 5-6pm is by far the most common, followed by around 12pm-1pm, then 8-9pm or 8-9am. Middle of the night has the least competition so that's always a worthwhile experiment as well. Also, weekends are important days to post.

Scheduling Tweets

Scheduling tweets ahead of time allows you to batch the task of posting to one day a week or month or whenever, instead of going in at the exact time every time you want to post. If you know tweets are already going out, you can focus on interacting and engaging more with your audience.

Twitter has built in tools that allow you to schedule posts if you sign up for Ads. You don't have to actually buy any ads to gain the tweet scheduling option but you might start receiving lots of annoying emails from Twitter trying to get you to use Ads. Alternatively, you can use other tools (some free, some not) to do the scheduling for you, like Tweetdeck, which is owned by Twitter.

Polls

Polls are a free feature built in to Twitter. They allow you to do fun things like post multiple photos and have people vote on their favorite; i.e. hot vs cold, city vs country, beach vs mountains, theme park vs national park, hamburger vs steak, etc.

Note: This option can only be used when posting live on Twitter itself, not while creating scheduled tweets.

Twitter Chats

Twitter chats are scheduled conversations on a specific topic led by a moderator. Everyone participating in the conversation uses the same hashtag so the conversation is easy to follow.

The general format is at least one person as the moderator. A chat usually lasts about an hour. At the beginning you introduce yourself and where you're from. Then approximately every 5-10 minutes the moderator releases a question (Q1, Q2, etc) and you reply with your answer (A1, A2, etc). Don't forget to include the chat hashtag at the end of every tweet you post: this helps everyone following the chat easily see your responses!

Here is a list of travel related chats, when they occur, and the topic.

Chat Pro tips:

  • Use a tool like Tweetdeck to more easily follow along. The tweets can go flying by and it can be difficult to keep up. If you create a column just for the hashtag, it's much easier to keep up.
  • Not sure how a chat works or unsure if you want to participate. Watch a couple happen before participating.

Tweet Ideas

  • Photos are #1! A photo is always best. Add a quick caption. Use a hashtag with the location. Link to your itinerary.
  • Quotes: Bonus points if you also use a photo or create a quote card with the quote on a photo. (Note: We've created some for you to use here.)
  • Retweet (RT) other people's posts. Also, like other people's posts and/or follow them - some will follow you back!
  • Post something relevant to a trending hashtag#TravelTuesday, #WanderlustWednesday, etc.
  • Share entertaining media. See an entertaining video or news story, share it! Don't forget to tag the person who created it, they might share your tweet!
  • Search the hashtag for your location! Respond to people asking questions about the destination. Or, search "best things to see in X" or similar to find people looking for travel info. You don't need to mention your guide but if it's in your profile and you answer with value, they may come looking to see who you are anyway!
  • Share your writings! Have you written an article or post online, even if it's old, share it, again & again!
  • What are you currently doing? Post about it. In a coffee shop, walking somewhere, your current view, etc - share it. People enjoy insights into a real person.
  • Post a funny photo and say "caption this".
  • Try a poll. If you have an engaged audience that responds, you can try poll questions, or fill-in-the blank ("My least favorite place I've traveled to is _____.").
  • Need more ideas? Go see what kinds of posts others are making or do a Google search for tweet ideas.

Tools

  • Tweet Analytics by Twitter - Information on your top tweet(s), what days see the most engagement, & insights about your audience.
  • Tweetdeck by Twitter - A Twitter dashboard that allows you to schedule tweets and easily follow specific hashtags & people.
  • Hashtagify - Type in a hashtag and see what other similar hashtags people are using.